Diploma in Marketing Management

Learn about marketing management and modern market research techniques with this free Marketing Management course.

This free online marketing management course will show you the main aspects of and tools involved in important market research processes today. You will also be shown the main marketing strategies that suit different types of companies, and how to evaluate marketing strategies. This will teach you marketing management skills in a simple, straightforward manner, and give your marketing skills and resume a valuable boost.

Define the process and function of marketing
Explain the key marketing concepts
Contrast and compare how marketing of services differs from marketing of goods
Discuss how marketing theory has evolved
Recognize the limitations and criticisms of marketing theory
Discuss important features of competitor analysis
Identify the objectives of marketing
Describe ways to analyze a company's marketing strategy
Discuss different marketing strategies
List examples of;exploratory research methods and techniques

Aspiring Marketers & Business Students (Individuals looking to break into marketing without a formal degree).
Small Business Owners & Solopreneurs (Entrepreneurs managing their own brand and market positioning).
Junior Marketing Professionals (Entry-level coordinators and social media managers looking to step up into strategic management roles).
Career Switchers (Professionals transitioning from unrelated fields into a business or marketing role).

Course Content

MODULE 1 – Introduction To Marketing
In this module you will learn about the process of marketing. You will learn how the marketing process operates and be introduced to core marketing concepts. You will also be presented with real-world examples of good and bad marketing practice.

Learning Outcomes
Defining Marketing
Core Concepts in Marketing
Case Studies
Lesson Summary

MODULE 2 – Marketing In The Modern World

MODULE 3 – Competitor Analysis Introduction

MODULE 4 – PESTEL Framework And Competitive Analysis

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What Will You Learn?

Audience

Course Content

MODULE 1 – Introduction To Marketing
In this module you will learn about the process of marketing. You will learn how the marketing process operates and be introduced to core marketing concepts. You will also be presented with real-world examples of good and bad marketing practice.

Learning Outcomes

Defining Marketing

Core Concepts in Marketing

Case Studies

Lesson Summary

MODULE 2 – Marketing In The Modern World

Learning Outcomes

Marketing of Services

Evolution of Marketing

Contemporary Issues in Modern Marketing Practices

Lesson Summary

MODULE 3 – Competitor Analysis Introduction

Learning Outcomes

Introduction to Competitor Analysis

Marketing Objectives

Strategy and Core Competency

Lesson Summary

MODULE 4 – PESTEL Framework And Competitive Analysis

Learning Outcomes

PESTEL Framework

Competitive Analysis

Case Study

Lesson Summary

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Course Includes:

Diploma in Marketing Management

What Will You Learn?

Audience

Course Content

MODULE 1 – Introduction To Marketing In this module you will learn about the process of marketing. You will learn how the marketing process operates and be introduced to core marketing concepts. You will also be presented with real-world examples of good and bad marketing practice.

Learning Outcomes

Defining Marketing

Core Concepts in Marketing

Case Studies

Lesson Summary

MODULE 2 – Marketing In The Modern World

Learning Outcomes

Marketing of Services

Evolution of Marketing

Contemporary Issues in Modern Marketing Practices

Lesson Summary

MODULE 3 – Competitor Analysis Introduction

Learning Outcomes

Introduction to Competitor Analysis

Marketing Objectives

Strategy and Core Competency

Lesson Summary

MODULE 4 – PESTEL Framework And Competitive Analysis

Learning Outcomes

PESTEL Framework

Competitive Analysis

Case Study

Lesson Summary

Tags

A course by

Student Ratings & Reviews

Course Includes:

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MODULE 1 – Introduction To Marketing
In this module you will learn about the process of marketing. You will learn how the marketing process operates and be introduced to core marketing concepts. You will also be presented with real-world examples of good and bad marketing practice.